Mike VanHorne Articles

Improving Your Digital Consumer Experience

The coming of age of the first truly digital generation and the proliferation of the Internet of Things and smart homes represent a largely untapped opportunity for utilities who master the digital customer experience. However a JD Power study has found that utilities...

HomeServe Cares About Our Customers and Our Communities

HomeServe is dedicated to being a good corporate citizen and making a positive impact on our partners’, employees’ and contractors’ communities. The HomeServe Cares Program assists disadvantaged homeowners faced with a repair emergency who don’t have a service plan or...

Expand Your Marketing Tools with HomeServe

Are you looking to expand your marketing tools in the utility industry? Giving consumers choices and the opportunity for interaction is well-documented to improve customer satisfaction, and that, in turn, improves ROI. Recent market research indicates consumers...

Customer Engagement in the New Utility Era

There’s a major trend happening in energy that is not measured in barrels or BTUs.  Utilities are becoming much more focused on deepening their customer relationships.  As state after state deregulates electricity, forcing utilities to compete with retail providers,...