Mike VanHorne Articles

Online Utility Marketplaces Boost Engagement and Customer Satisfaction

As utilities seek new ways to more deeply engage customers, they are looking at branded online marketplaces for energy services.  With a significant number of millennials now making energy decisions, this strategy is one that will resonate with more and more energy...

The Energy Technology Impact: Changing Technology, Changing Industry

As personal and commercial technology increases the demand for energy, the industry itself is changing, impacted by new energy technology. The global demand for power is expected to double from 2010 levels by 2030. Meanwhile, funding for new power plants lags behind,...

Unexpected Expenses: Can Energy Consumers Cover Emergencies?

According to a FP Canada, 39% of Canadians are unable to cover unexpected expenses for emergencies. These results are an increase from FP Canada's 2018 Cross-Country Checkup, which found that 33% were unable to cover such an expense. When a home repair emergency...

Marketing Insights for Millennials: The Three Cs of Customer Satisfaction

Millennials are becoming the largest demographic and are the largest generation employed in the Canadian workforce. Their clout and spending power will only increase until the middle of the century. While 34 percent currently own their own home, 82 percent of those...

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