Partnership Articles

Expand Your Marketing Tools with HomeServe

by Mike VanHorne | February 12, 2019 | Customer Service, Digital Customer Experience, Education, Gas Infrastructure, Partnership, Technology | 0 Comments

Are you looking to expand your marketing tools in the utility industry? Giving consumers choices and the opportunity for interaction is well-documented to improve customer satisfaction, and that, in turn, improves ROI. Recent market research indicates consumers...

Customer Engagement in the New Utility Era

by Mike VanHorne | February 5, 2019 | Customer Service, Digital Customer Experience, Distributed Energy, Education, Electric Vehicles, Grid Modernization, Partnership, Renewables, Technology, Utility of the Future | 0 Comments

There’s a major trend happening in energy that is not measured in barrels or BTUs. Utilities are becoming much more focused on deepening their customer relationships. As state after state deregulates electricity, forcing utilities to compete with retail providers,...

Millennials’ Buying Habits Continue to Impact Energy

by Mike VanHorne | November 7, 2018 | Education, Partnership | 0 Comments

By 2025, Millennials will make up to 75 percent of the work force, as the next largest generation, the Baby Boomers, retire in droves. This means their buying power will only increase in the next decade – multicultural Millennials' buying habits include spending more...

Smart Homes: Energy’s Next Frontier

by Mike VanHorne | August 28, 2018 | Customer Engagement, Distributed Energy, Education, Grid Modernization, Partnership, Technology, Utility of the Future | 0 Comments

No one is quite sure what the next generation of smart homes will look like, but a great many of your consumers want one – and energy utilities are uniquely positioned to lead the way, whether by pioneering new technologies or engaging in affinity partnerships. Demand...